Peggy Noonan: "Republican Party Has Much To Think About"
"This was a solid win for the president and I think that the Republican party has much to think about here going into the future," Wall Street Journal columnist Peggy Noonan said on FOX News' "Journal Editorial Report" this weekend.
Noonan, however, says Republicans don't need to rethink their principles such as limited government, but how to present such ideas.
"The way the party goes forward sometimes, it is a way that unnecessarily, I think, occasionally turns people off," Noonan opined. "I also think, a big lesson for the Republican party in this election is to look at America, look at the Republican base -- the famous Republican base -- and see that this is not expanding anymore; this is where it is, maybe it is beginning to detract."
"The attitude of political professionals since I was a pup on the Republican side, has always been every election is an opportunity to turn out the base, that's what we do. Excite the base, press their buttons, that's the story. Well long term, that's just never a strategy that will work," Noonan assessed.
Noonan further explained her strategy.
"One of the things I think the party will have to do now is listen to certain voices, such as up here in New York, Heather Higgins of IWF (Independent Women's Forum). She has been some time to party political professionals the answer is not to drill deep into the base; the answer is to expand the base. And that is through going to people, that is through conversation, that is through talking to them about the issues that they case about. It is not operating from 'up here' with big ads that just press people's buttons; it's operating in a way like the Obama campaign did. It's going down on to the ground and talking to people. It's labor intensive, but it's a way of growing. It's a wake of persuading people, which I think Republicans have gotten kind of bad at," she said.